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Exploring strategies for supporting effective communication between health personnel and the general population.
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These guidelines provide tools and strategies that health workers can use to support effective communication with the general population that will lead to strengthening, maintaining, or recovering trust in vaccines and immunization programs.
In order to increase vaccine coverage in a vaccine hesitancy context, it´s necessary to understand the reasons why people choose not to get vaccinated or not get their children vaccinated, in order to begin a two-way respectful dialogue using the best, most effective messages. The main objective of these guidelines is to provide tools for staff working in the field of immunization to support effective communication between health personnel and the general population, with the aim of strengthening, maintaining or recovering trust in vaccines and the immunization programs in the Region of the Americas.