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Learning the importance of building trust to overcome vaccine hesitancy.
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Government decision-makers and health workers can explore this perspective to gain an understanding of the vaccine misinformation landscape, the importance of trust, and strategies for building vaccine confidence.
The epidemiological and social crises brought about by COVID-19 have magnified widely held social anxieties and trust issues that, in the unique circumstances of this global pandemic, have exacerbated skepticism toward vaccines. In this Perspective, the authors discuss the new digital communications landscape in relation to vaccines, emphasizing the role of trust in overcoming hesitancy and building vaccine confidence beyond the current pandemic.